Just got this in my work email:

Reminder:
Personal Branding & Christmas Market on December 1, 2005

Learn what your personal presentation says about you and how to build a powerful ‘personal brand’ to positively influence your career advancement and maximise your impact on clients and management. And get some early Christmas shopping in too!

The London Network is hosting evening designed to inform and engage you in image and perception from leading image consultancy CMB Corporate. The 17:15 session is now oversubscribed but there are still available places for the 18:15 thirty-minute session in the auditorium — click on the button to register your attendance.

I don’t think I have ever heard of anything so hollow and soulless as the concept of a “personal brand”. And I have heard some pretty goddamn hollow soulless bullshit in my time.