Some thoughts have been crystallising in my head on this subject, partly thanks to ‘s post earlier today, and partly due to a comment from another friend last week to the effect that “I don’t do blogs”.
The latter view was one I used to share. I think it stems from a combination of two views: the view that 90% of all output in the “blogosphere” is dross (which is largely true) and that any one article is of equal value to everybody who might come across it (which is false). There is also a flaw in the implicit assumption that it’s the same 90% which will be dross for everyone, which is related to point 2.
Let us take, as an example, me. I think it’s unquestionable that the vast majority of posts I make (this one included) are of most interest to me, perhaps some interest to a subset of the people I know, and zero interest to the world at large. This is, however, true for any media. Any published media has a target audience – it’s just the case that when everyone can publish there are a lot of small overlapping target audiences. Because this post is pseudo-punditry, we should invent a new term and claim it was all our idea in the first place. “Micropublishing”. (No doubt the lucrative lecture tours will come later.)
Much of what makes the “b-o-s” appear dross is of course also what makes individual posts interesting to the small target audience – the personal nature of the information. And, of course, the presentation of such. I’m usually interested in what my friends are thinking, and more so if they express it in an interesting and witty fashion. Further away from my circle of interest, interesting and witty posts from strangers will probably get more attention than dull ones, and posts on subjects addressing my personal interests more so than posts which don’t. Beyond that, I’m not reading any more.
The “I don’t do blogs” view essentially distils down to “I’m not really interested in what my friends are saying”. I’m sure it’s not a conscious choice, but that is more or less how it ends up. And it also depends on how narrowly you define the word.
If you look at any of the popular web comics, they generally come with “news posts” attached. Some of them predate the word “blog” but they are blogs in all but name. Then there’s slashdot, of course. And most of the news sites I read now come with some blogesque stuff attached, because it’s a quick way to report stuff which might be of interest but doesn’t really justify working up a full article for. So if you avoid all of your friends’ journals, and the web comic sites, and those bits of the news sites, then yeah, I guess you don’t do blogs, but how much interesting information are you missing out on?
So, er, in conclusion, I should probably get out more. But what the heck. It’s only a blog – you don’t have to read it, right?